Get ready to shell out big bucks for a bite at Super Bowl LX, where a jaw-dropping $180 burger and $17 beers are just the tip of the iceberg. But here's where it gets controversial: Is this a gourmet game-day experience or just a cash grab? Let’s dive in.
For fans flocking to Levi's Stadium, the NFL has cooked up a menu that’s as bold as the Bay Area itself. But don’t expect a bargain—this feast comes with a price tag that’ll make your wallet wince. Over the past year, the NFL and Levi's Stadium’s hospitality team have been hard at work, curating a lineup of dishes that showcase the region’s signature flavors. Think of it as a culinary touchdown, but with a premium cost.
And this is the part most people miss: It’s not just about the food; it’s about the experience. With 1.3 million visitors expected for the highly anticipated rematch between the New England Patriots and Seattle Seahawks, the stakes are as high as the prices. From extravagant steaks to reimagined hot dogs, the menu is a playground for foodies—if they’re willing to pay.
Take the Gilroy Garlic Steak Frites, for example. This $35 dish features a seared California hanger steak drizzled with a rich au poivre sauce, crisped Gilroy garlic, and pink peppercorns. Or the Chinatown Dog, a $20 char-grilled all-beef hot dog topped with Chinese hot mustard, char siu pork, sriracha, and shredded yellow daikon. It’s a fusion of flavors that’s as daring as it is delicious.
But the real showstopper? The LX Hammer Burger. This towering masterpiece comes with braised bone-in beef shank, roasted mirepoix demi-glace, Point Reyes bleu cheese fondue, and a house-baked brioche bun. The catch? It’ll set you back a staggering $180. Is it worth it? That’s up for debate.
Seafood lovers aren’t left out either. For $40, you can indulge in Dungeness Crab Potachos, a decadent mix of Kennebec potato chips and Petaluma white cheddar fondue sauce. And dessert? The $30 San Fran Sticky Roll—a sourdough cinnamon roll topped with white chocolate mascarpone crème anglaise and spun sugar—is a sweet finale worth every calorie.
Beverages are equally extravagant. Beers start at $17 for a canned lager, while cocktails like the Halftime Show watermelon margarita and the Pier 39 Paloma will cost you $23. Feeling fancy? A double will run you $36.
Behind the scenes, 40 executive chefs and 2,500 hospitality team members will be working tirelessly to serve up 10,000 hot dogs, 2,000 pounds of prime beef tenderloin, and 1,500 pounds of local Dungeness crab. It’s a logistical marvel, but at what cost to fans?
Here’s the burning question: Are these prices a reflection of the event’s prestige, or are they simply taking advantage of die-hard fans? Let us know in the comments—we want to hear your take. Whether you’re team Patriots or team Seahawks, one thing’s for sure: Super Bowl LX is shaping up to be as much about the food as the football.
